ALTO ROI | Offer selection and advertising test brief
Version: September 16, 2026 | Free to use, no registration
Guide: https://altoroi.com/en/insights/profitable-advertising-argentina

Complete this document with sales, costing and operations. Copy it into your usual text editor. It sends no data to ALTO ROI. Use aggregate business figures without customer names or personal information. It is not a campaign budget recommendation or a results guarantee.

1. DECISION
Business / service line:
Delivery period to fill:
Test owner:
Commercial problem to address:
Hypothesis and evidence that could challenge it:

2. COMPARISON (copy this block for each offer and area)
Alternative name:
Service, included scope and exclusions:
Customer need:
Standard coverage / coverage with a surcharge / excluded locations:
Currency and date through which inputs are valid:
Comparable revenue per job:
Variable costs: materials / project-paid labor / travel / other:
Contribution per job = comparable revenue minus variable costs:
Resource that genuinely constrains delivery:
Units of that resource required per job, including travel and adjustments:
Units available after already committed orders:
Contribution per unit of the constrained resource:
Whole jobs that fit, and potential idle time:
Payment terms and outlays required before the balance arrives:
Observed evidence / estimates / critical missing input:
Person verifying costs and availability:
Decision: ready for a test / awaiting input / no capacity this period:

Do not compare unlike resources. The highest ratio does not establish demand or profitability. A fraction of a job is not a completed order. Do not displace accepted orders. Check the effect of extra costs and selling fewer jobs than planned.

3. TEST AGREEMENT
Selected offer and reason:
Area, conditions and delivery dates we can communicate:
Own evidence to show (work, process, scope):
Channel, message and landing page:
What stays unchanged so the result can be interpreted:
Definition of a compatible inquiry:
Separate records for proposal / accepted order / deposit / balance / delivery:
Person answering inquiries and maintaining records:

4. MONEY AND BOUNDARIES
Authorized maximum media spending:
Preparation and other acquisition costs:
Total test spending limit:
Cash required to deliver before payment:
Specific pause conditions (spending, response, capacity, costs):
Person authorized to approve a new limit:

5. REVIEW
Date to review response, inquiry fit and coverage:
Date and maturity criterion for reviewing sales from the same cohort:
Inquiries / compatible / proposals / orders / open / closed without a sale:
Acquisition spending and realized contribution on a consistent cost basis:
Outstanding inputs and the person verifying them:
Decision: correct / repeat with a new limit / expand / end the test:
Next action, owner and date:

Open opportunities are not sales. Contribution before acquisition and fixed costs is not net profit. An attributed sale alone does not establish an incremental advertising effect.