1,781 leads became 4 contracts and more than USD 700K

In high-ticket sales, the useful signal was at the end: visit, proposal and contract, not form volume

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Context

A residential project needed demand for a high-value product with a long sales cycle

Constraint

An attractive CPL could hide hundreds of inquiries with no capacity or intent to proceed

What we worked on

Quality definition

Separate inquiry, sales opportunity and contract

Follow-up

Track what happened after the first contact

Sales feedback

Use loss reasons and intent signals to read campaigns

Economics

Evaluate the system through contracts and revenue

Result

1,781leads

4contracts

USD 700K+revenue

Four contracts generated more than USD 700K, showing why a few well-worked opportunities can matter more than hundreds of cheap leads

What it shows

In real estate and construction, optimizing too early for CPL can penalize campaigns that produce the strongest opportunities

Publication limits

Anonymized case. The project name is not disclosed, and commercial factors controlled by the product and sales team are not attributed to one campaign

Free initial diagnostic

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