ALTO ROIFrom traffic to profitable growth

Core service · Paid acquisition

Meta Ads management built around qualified leads

We manage Facebook and Instagram campaigns for businesses that already sell. We follow the path from a qualified inquiry to a sale. We compare the full customer acquisition cost with your margin and capacity to decide how much to invest and whether acquisition can contribute to business profit

A free 30–45 minute first conversation, with no obligation to hire us

01 · Evidence and interpretation

Results with context—not isolated promises

Taxi & mobility · Peru · anonymized client
Taxi & mobility · Peru · anonymized client

From ad inquiries to active drivers and contracts

$2,527ad spend7,137unique CRM leads113active drivers23rent-to-own contracts

Approximate cost was USD 22 per active driver and USD 110 per contract. Optimization used activations, first trips, payments and contracts as business signals

Read the full case
Broader customer acquisition experience · Construction

High-ticket residential project

USD 700K+ revenue

1,781 enquiries, 4 contracts and more than USD 700K according to the published case. We do not attribute the result exclusively to Meta Ads

View the construction case

The core engine

Meta Ads does not end at the click

Campaigns learn from conversations, quality, customers and revenue. Those signals decide which creative, audience and budget deserve to grow

01

Offer

Ticket, margin and ICP

02

Meta Ads

Messages, creative and audiences

03

WhatsApp + CRM

Response, quality and follow-up

04

Sales

CAC, customers and revenue

AI inside the workflow

AI assists preparation. Experts control investment.

You can engage us for Meta Ads management without adopting a complex platform. Tools follow the problem, available data and agreed scope.

Messaging and creative

AI helps organize questions and draft variations. A specialist checks context, claims and brand consistency before publication.

Quality and feedback

Sales stages and objections help explain campaign performance. Automation can prepare the signal; the team checks its completeness.

Budget and profitability

A specialist decides what to keep, correct or expand within agreed criteria. CPL and ROAS do not replace CAC, contribution and the sales cycle.

Data quality limits what we can conclude. We do not claim certain attribution for every sale or promise unsupervised decisions.

02 · What we solve

When Ads Manager looks good but the business cannot feel it

→

Forms arrive, but sales reports low quality

→

More budget produces volume, not opportunities

→

Platform metrics drive decisions without commercial feedback

03

How Meta Ads becomes part of the system

01

Economics and ICP

Define ticket, margin, priority customer, quality and allowable CAC

02

Useful measurement

Organize available signals from the ad and form through quality, opportunity and sale

03

Limited tests

Prioritize audiences, messages and creatives with a clear decision signal

04

Sales feedback

Quality, objections and customers inform the next budget decision

04

What Meta Ads management includes

  • ad account and available tracking audit
  • campaign and budget architecture
  • agreed audiences, messages and creative
  • native forms or existing destination setup
  • optimization and budget reallocation
  • quality criteria and commercial feedback review
  • regular results and decision review
  • hypothesis and learning log

04B

What is scoped and quoted separately

  • complex video or photography production
  • landing page development or redesign
  • advanced analytics or CRM implementation
  • unusually high volumes of markets, accounts or languages

05 · Creative system

Creative that filters, explains and sells

Every ad starts with a buyer hypothesis: problem, objection and signal of intent

We test angles, formats and messages against a decision rule, then keep, correct or stop them using cost, quality and commercial response

06 · Lead quality

Optimization continues after the form

We define a useful enquiry and feed that signal back into campaign decisions. If there is no CRM yet, a well-maintained tracking sheet can be enough to start

01Unique enquiry02Qualified lead03Opportunity04Customer

Start with a clear scope

Assessment, plan and agreement before implementation

The initial conversation is free. We review your goal and available data, then set priorities and prepare a tailored proposal. Implementation starts once scope and terms are agreed.

01

Assessment

Understand the offer, market and where opportunities are lost.

02

Plan

Prioritize actions, required data and criteria for evaluating results.

03

Agreement

Define scope, responsibilities, investment and approvals.

04

Implementation

Deliver the agreed work and review quality, customers and economics.

If you are evaluating a provider after a short campaign, review the evidence to request before hiring an agency. An initial conversation is separate from running a trial campaign.

07

Three investment categories, kept separate

01

Advertising

Paid directly to Meta. As a reference, ongoing campaigns often require ad spend from USD 1,000 per month

02

Management

Quoted after we understand the goal, markets, account, volume and support

03

Additional production

Landing pages, video, photography, tracking or CRM are quoted only when required

Before approving payments or comparing proposals, use the first-60-day cost and cash record. It covers commitments, production and sales time alongside media.

08

How the first month is organized

01

Assessment

Offer, economics, account, assets and quality definition

02

Preparation

Architecture, messages, creative and available measurement

03

Launch

Controlled campaigns and response monitoring

04

Decisions

Stop, correct or expand using business evidence

09 · FAQ

Questions about management

Do you guarantee leads or sales?

No. We agree goals and criteria, but do not manufacture guarantees

Do I need a CRM?

Not necessarily. A structured tracking sheet can work initially

Is ad spend included?

No. It is paid directly to Meta and never mixed with our fee

What happens after the assessment?

We propose priorities and agree scope and terms before implementation. Nothing becomes a contract automatically.

Find out whether Meta Ads fits your business

Tell us what you sell, where you sell it and what happens to enquiries. Eugenio will respond directly

Free initial diagnostic

Let’s define the next step for your business

Leave your name, company and contact details. We’ll review the context and contact you to arrange an initial conversation.

  1. Understand what you sell and what you want to improve.
  2. Identify the main constraint in your acquisition process.
  3. Propose priorities and agree on scope before implementation.

Free and with no obligation to hire us. No presentation needed.

Let’s examine how your business could earn more

Tell us what you sell, where and what currently limits sales. We can review the path from a suitable inquiry to payment, acquisition cost and the contribution your business needs to keep. The initial conversation carries no obligation to hire us or guarantee of results.

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