Offer
Ticket, margin and ICP
ALTO ROIFrom traffic to profitable growth
Core service · Paid acquisition
Meta Ads connected to sales
For businesses that already sell and need something more useful than a low CPL. We connect campaigns, offer, landing pages, CRM and sales feedback so budget follows customers and revenue
What we solve
When Ads Manager looks good but the business cannot feel it
Forms arrive, but sales reports low quality
More budget produces volume, not customers
Campaigns cannot be tied to conversations, contracts and revenue
Creative changes happen without a hypothesis and decision log
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How Meta Ads becomes part of the system
Economics and ICP
Define ticket, margin, priority customer, quality and allowable CAC
End-to-end measurement
Connect ads, landing or form, WhatsApp, CRM and sales stages
Limited tests
Prioritize audiences, messages and creatives with a clear decision signal
Sales feedback
Quality, objections and customers inform the next budget decision
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What it may include
- account, Pixel, CAPI and tracking audit
- campaign and budget architecture
- audiences, messages and creatives
- landing page or conversion form
- WhatsApp and CRM integration
- qualification stages and deduplication
- weekly marketing and sales review
- hypothesis and decision log
Evidence and interpretation
Applied to a real business
In the Peru taxi and mobility case, USD 2,527 in spend was followed through 7,137 unique leads, 113 active drivers and 23 contracts over four months
Good fit
When it makes sense
- the product already sells
- the team responds quickly
- the business shares quality and sales data
- usual ad budget can start at USD 1,000/month
- offer and creative can be tested
We can start with a 7–10 day test
For selected projects, we charge no service fee during the test. The client funds media. We do not promise instant sales; we look for evidence on cost, quality and potential