ALTO ROIFrom traffic to profitable growth
Based in Buenos Aires. Working with businesses across LATAM and the US
Meta Ads and AI for more profitable marketing
We connect advertising, CRM and sales data to understand what brings in customers. AI and automation reduce repetitive work and help prepare better decisions. Start with Meta Ads and expand the system step by step.
A free 30–45 minute initial conversation. No obligation to hire us
Core serviceMeta Ads connected to salesExplore our Meta Ads service · Strategy · creative · optimization · sales feedbackAutomated workflows. Accountable experts.Specialists validate the data, messaging and budget decisions.
FOUNDER-LEDEugenio SevostyanovFounder & Growth Strategist
Evidence with context
Start with outcomes the business can verify
One case tied directly to Meta Ads and one broader acquisition example, without assigning unverified results to a single channel
Taxi & mobility · Peru · anonymized client
From ad inquiries to active drivers and contracts
Over four months we connected Meta Ads, CRM, operations and sales to measure the final outcome
Approximate cost was USD 22 per active driver and USD 110 per contract. Optimization used activations, first trips, payments and contracts as business signalsSee the data, process and limitationsCustomer acquisition experience · Construction
High-ticket residential project
USD 700K+ revenue1,781 enquiries, 4 contracts and more than USD 700K according to the published case. The result is not presented as Meta-only attribution
View the construction caseTwo starting points
Start with Meta Ads or connect the wider system
Meta Ads as the starting point
We manage new or existing campaigns with a validated offer, quality criteria and sales feedback. Add only what helps make better decisions.
Connect marketing and sales
When information is fragmented, we identify what to connect across your site, CRM, content and sales. AI and automation are introduced in stages with agreed scope and oversight.
Lead generationMeta Ads agencyLanding pagesMarketing analyticsSales follow-up
The real problem
Clicks are not customers. Leads are not revenue
A campaign can look efficient in Ads Manager and still waste sales capacity. Without qualification, contract and revenue data, marketing scales blind
01
What the platform sees
- CTR and clicks
- forms
- CPL
- reach
02
What the business needs
- qualified leads
- conversations
- customers
- CAC and revenue
Connected services, not isolated tasks
What we do inside the system
Meta Ads is the primary entry point. Websites, SEO, analytics and CRM join when they solve a specific constraint
01
Core serviceMeta Ads connected to sales
Paid acquisition with hypotheses, creative and budget guided by quality, customers and revenue
View service02
Websites, landing pages and CRO
Sites built to convert, index in search and grow through useful content. Scope is quoted per project
View service03
SEO, Google Maps and AI visibility
Architecture, expert articles, Google Business Profile and signals for search and answer systems
View service04
Analytics, CRM and automation
Tracking, WhatsApp, pipeline and feedback from campaign to customer and revenue
View serviceAI inside the workflow
From sales data to the next decision
Meta Ads and other paid media create demand. Your website, WhatsApp and CRM help follow it through to an opportunity or a sale. Automation moves data, AI helps interpret it, and a specialist decides what to change.
Rules and automation
Within the agreed scope, we connect enquiry sources, identifiers and stages. Notifications and duplicate checks reduce repetitive work.
AI prepares the work
It can group questions, suggest messaging variations and summarize changes. It uses authorized data; its output is reviewed before use.
Experts make decisions
Strategy, budget, claims and publication have an accountable owner. Incomplete data and exceptions are reviewed before action.
Process illustration · not a client result
A campaign brings enquiries, but few reach a proposal. CRM stages reveal where they stop; AI can group rejection reasons. A specialist checks a sample and decides whether to adjust the ad, qualification or follow-up. New contacts are then evaluated for quality and sales progression.
We separate working time, total operating cost, customers and contribution after acquisition. Hours saved do not automatically become cash savings, and revenue is not profit.
Start with the process that justifies the investment. Each automation needs data, rules, an owner and a manual fallback. Not every task needs AI.
The ALTO method
Analyze · Locate · Test · Optimize
Four repeatable decisions to focus on the constraint that affects economics most
Analyze
Product, audience, ticket, margin, sales cycle, sources, conversion and allowable CAC
Locate
Find whether the main loss sits in offer, traffic, page, qualification, response time or sales
Test
Run a limited set of hypotheses with measurement and decision criteria defined upfront
Optimize
Scale only what quality, customer cost, sales and margin confirm
Ad → enquiry → qualification → opportunity → sale. Available sales data informs the next advertising decision
Evidence beyond the lead
Cases with context, results and clear limits
We do not mix periods or present calculated metrics as facts. Every number belongs to a specific business stage
EdTech
Online technical school
USD 1.29M revenue730% ROMI51,287 applicationsUSD 3.01 CPL
End-to-end analytics, qualifying messages and continuous budget reallocation over twelve months
The full case explains which decisions protected economics while scalingRead the full case
Fitness education
Online fitness and nutrition school
USD 1.23M revenue85,275 applications328% ROMIUSD 3.37 avg. CPL
End-to-end analytics, conversion improvements and coordination of a multichannel acquisition system
Scale followed measurement, management and shared commercial goalsRead the full case
Hospitality
Network of 10 hotels
USD 1.8M revenueup to USD 40K/mo media
Investment followed occupancy, demand and the overall economics of the network rather than isolated campaign metrics
Budget followed the actual needs of the businessRead the full case
Cases use previously approved data. Clients and brands remain anonymized where required
View all cases
Eugenio Sevostyanov · Founder & Growth StrategistFounder-led, team-enabled
Senior strategy. A team that accelerates execution
Eugenio personally leads strategy, economics, key hypotheses, analytical decisions and scaling
ALTO ROI does not rely on one person for delivery. Media buying, design, video, pages, automation and analytics specialists join according to the actual constraint
- strategy and economics
- test priorities
- quality and sales analysis
- budget and scaling
- client communication
Your ad account and business data remain yoursYou pay Meta directly for advertisingAdditional work is agreed before it starts
Personal accountability for decisions. Specialist capacity for executionView Eugenio on LinkedIn
Fit before campaigns
We work best when there is something worth scaling
The first conversation confirms whether there is enough demand, data and sales capacity to learn
Good fit
- The product already sells
- Ticket and margin support testing
- CRM or real feedback exists
- The team responds fast
- Offer and process can change
- Quality and sales outcomes will be shared
Not yet
- Ads must replace the product
- Quality or sales data will not be shared
- A guaranteed number of sales is required
- The market is too small
- Only a one-off launch is wanted
- There is no capacity to handle demand
Initial assessment · 30–45 minutes
Find out what is holding your Meta Ads results back
We review your goal, offer and enquiry journey, then suggest initial priorities and a clear next step. This is an initial assessment, not a full technical account audit
Message on WhatsAppOpen my email appOr email us: eugene.sev.marketing@gmail.comWhatsApp opens with a prepared message. We receive your enquiry when you send it there
Before the first conversation
Do I need to be advertising already?
No. We can review existing campaigns or define a first test for an offer that already sells
Do I need a CRM?
Not necessarily. A well-maintained tracking sheet can be enough to review quality and stages at the start
Is ad spend included?
No. Advertising is paid directly to Meta. Our fees and any additional production are agreed separately
What happens after the assessment?
We recommend moving forward, fixing something first or stopping. Nothing turns into a contract automatically