Strategy and direction
Participation in strategy sessions and regular consulting for the owner
ALTO ROIFrom traffic to profitable growth
01
Context
A trading academy in Latin America needed to find demand-generation strategies and build its marketing function from scratch02
Constraint
The challenge was larger than launching Meta Ads. We had to build the team, install measurement, support the owner strategically and learn quickly in a complex category03
What we worked on
Marketing team
Organization of the marketing function and selection of the right specialists
End-to-end analytics
Implementation of a connected performance view for decision-making
Testing system
More than 100 marketing tests across 49 advertising campaigns
04
Result
With USD 10,165.26 in advertising spend, the campaigns generated 1,532 online leads at an average CPL of USD 6.64. Separately, presenting the company at LaBitConf generated 1,800 offline contacts
05
What it shows
When marketing is built from scratch, results do not depend on the ad account alone: strategy, people, measurement and testing pace form one system06
Publication limits
Anonymized historical case. Brand, period, revenue and sales are not published. The 1,532 online leads and 1,800 offline contacts use different methodologies and are not combined into one totalDirect contact
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