ALTO ROIFrom traffic to profitable growth

Websites · Local SEO · Brazil · No public financial figures

OVA Open VR: website, SEO and local presence for a São Paulo arena

An open case of continuous work across intent-led architecture, commercial pages, articles, Google Business Profile and the journey into WhatsApp

01

Context

OVA Open VR is a São Paulo virtual reality arena offering visits, birthdays and corporate events. ALTO ROI supports the development of its digital presence and acquisition system

02

Constraint

The experience is visual and novel, while every audience buys for a different reason. The site needed to explain the product, answer local search intent and turn curiosity into a useful conversation

03

What we connected

01

Architecture and site

Intent-led pages for the arena, birthdays, corporate events and other formats

02

Editorial SEO

Articles and on-page improvements that turn real experience into indexable content

03

Google Maps

Ongoing work across Google Business Profile, categories, content, reviews and responses

04

Conversion and learning

Message updates, testing, WhatsApp contact and qualitative reading of demand sources

04

Public result

No public figures

The work is visible in pages such as Corporate Events and Birthdays, as well as the blog and local profile. In client-reported conversations, some visitors mention ChatGPT as the discovery source

Visible work · OVA Open VR · São Paulo

A site that turns complex services into pages people can find and buy from

The architecture grows by intent: corporate events, birthdays and expert content. The site is improved continuously alongside local SEO, Google Business Profile and public reputation

View the full case

05

What it shows

For a local business, website, content, Google Maps and reputation are not separate tasks. Together they make a novel experience clear, discoverable and easy to contact

06

Publication limits

Media spend, revenue and financial attribution are not disclosed. ChatGPT mentions come from client-reported conversations and are presented as a qualitative signal rather than closed-loop measurement

Direct contact

No form is required. Message Eugenio directly and include your website, market, ticket and approximate budget to get a useful first response

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