Source
Campaign, search or referral
ALTO ROIFrom traffic to profitable growth
Analytics · CRM · Automation
One view from campaign to revenue
We implement the measurement and data flow needed for marketing and sales to stop debating different numbers and decide with quality, CAC and revenue
Decision loop
One continuous signal from source to revenue
Measurement connects campaigns, pages, WhatsApp and sales stages so budget follows evidence rather than intuition
Conversation
Site, form and WhatsApp
CRM
Quality, opportunity and customer
Economics
CAC, revenue and feedback
AI inside the workflow
Data, calculations and interpretation are different jobs
First we define received enquiry, qualified lead, opportunity and paid sale. Then we agree which connections and notifications are useful to the team.
Automate data movement
Source, identifier and stage move between systems under agreed rules. We check duplicates, missing records and errors. Missing data does not mean zero revenue.
Calculate with rules
CAC, revenue, refunds and contribution use verifiable formulas, a defined currency and period. Totals are reconciled with the commercial source.
Review interpretation
AI can summarize loss reasons or flag changes. An accountable person validates the sample and approves action; ambiguous cases go to a human.
We assess data quality, working time, total cost and useful decisions. Linking a source to a sale does not by itself establish an incremental sale caused by advertising.
What we solve
Without connection, each team optimizes a different reality
Ads and CRM report different lead counts
WhatsApp conversations never return to marketing
Duplicates, quality, appointments, contracts and sales are mixed
Budget moves without CAC or source value
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How we close the loop
Measurement map
Define events, sources, identifiers, stages and owners
Tracking and integration
Connect website, campaigns, WhatsApp, CRM and required platforms
Useful pipeline
Build stages for qualification, conversation, opportunity, customer and revenue
Operating feedback
Return data to campaigns, content and sales decisions
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What it may include
- measurement and attribution plan
- GTM, GA4 and conversion events
- Pixel, CAPI and UTMs
- CRM fields and stages
- deduplication and data quality
- WhatsApp integrations and automation
- acquisition and sales dashboards
- weekly feedback rules
Evidence and interpretation
Measuring beyond the lead changes the decision
In mobility, 8,392 ad inquiries became 7,137 unique CRM leads, 113 active drivers and 23 contracts. Every stage answered a different question
Good fit
Signals that it is time
- there are several demand sources
- the team relies on CRM or WhatsApp
- marketing does not know lead outcomes
- sales has multiple stages
- leadership needs budget decisions based on economics
Free initial diagnostic
Let’s define the next step for your business
Leave your name, company and contact details. We’ll review the context and contact you to arrange an initial conversation.
- Understand what you sell and what you want to improve.
- Identify the main constraint in your acquisition process.
- Propose priorities and agree on scope before implementation.
Free and with no obligation to hire us. No presentation needed.
Tell us where the data breaks today
We can begin with a simple map of sources, stages and decisions before recommending tools or automation