Meta Ads
Inquiries and spend
ALTO ROIFrom traffic to profitable growth
Real case · anonymized client · Peru
113 active drivers and 23 contracts in four months
Ad volume became useful only after connecting Meta Ads, CRM, operations and sales
01
Context
A taxi and mobility company needed people who would actually start working and, in a second stream, sign rent-to-own contracts. The reporting period was four months02
The constraint
Ads could generate thousands of inquiries, but CPL did not show unique people, activation, first trips, payments or contracts03
What we connected
CRM
Deduplication and measurable unique leads
Operations
Activation, first trips and payments
Sales
Signed contracts and final outcome
04
From ad inquiries to active drivers and contracts
05
The correct reading
Unique CRM lead to active driver conversion was 1.58%. In isolation it may look small. In context it represents 113 people working and 23 high-value contracts. The useful signal sat at the end of the funnel06